Crewe Place Branding Workshop

On Friday 20th July, Kate attended the Crewe Place Branding Workshop on behalf of MicWire.

“Place branding is a perception that people have about a place and it’s reputation in the eyes of residents, investors, workers, visitors and wider public.

The sense of a place represents a range of tangible and intangible elements (historic, symbolic, cultural, economic and physical) that together make a place special and distinctive, and therefore potentially competitive and successful from the perspectivenof those who live, work of come from a place, and those who have an external perspective.

The meeting aims to find out the identity and the personality of the town in order to develop a shared place branding strategy for Crewe.”

It is an exciting time to be involved in the branding of Crewe. There is a lot of positivity and strength when so many people from so many different businesses come together with a shared purpose.

The speaker, Professor Vish Maheshwari spoke of:

Presence, Potential, Place, Pulse, Pre-requisites and People

In boosting arts and culture around the town, MicWire have the people and skills to bring music and singing to local community events set up by other groups. There was also animated talk of new collaborations with other longstanding musical groups over the next few years as well – so watch this space!

If your business or group would like to get involved with the Crewe Place Branding Strategy, you should contact Simona Garnero at the Crewe Town Council.

parking crewe lifestyle centre, transport links to lifestyle centre, micwire, choir crewe, singing, parking

Getting here

If you’re driving to our MicWire rehearsals – parking is available in the library car park. It’s FREE to park after 7pm.

There is also disabled parking available near the entrance to the Lifestyle Centre on Moss Square.

Rehearsals are held at:

Studio 1

Crewe Lifestyle Centre

Moss Square


There are good public transport links available.

The Centre is 1 mile from Crewe Railway Station so would take approximately 20 minutes to walk or 11 minutes on the 3 / 38 or 85 bus.

Good transport links are also available from nearby towns and villages. If you’re struggling to get to MicWire please contact us and we can try to arrange a travel companion.