On Friday 20th July, Kate attended the Crewe Place Branding Workshop on behalf of MicWire.
“Place branding is a perception that people have about a place and it’s reputation in the eyes of residents, investors, workers, visitors and wider public.
The sense of a place represents a range of tangible and intangible elements (historic, symbolic, cultural, economic and physical) that together make a place special and distinctive, and therefore potentially competitive and successful from the perspectivenof those who live, work of come from a place, and those who have an external perspective.
The meeting aims to find out the identity and the personality of the town in order to develop a shared place branding strategy for Crewe.”
It is an exciting time to be involved in the branding of Crewe. There is a lot of positivity and strength when so many people from so many different businesses come together with a shared purpose.
The speaker, Professor Vish Maheshwari spoke of:
Presence, Potential, Place, Pulse, Pre-requisites and People
In boosting arts and culture around the town, MicWire have the people and skills to bring music and singing to local community events set up by other groups. There was also animated talk of new collaborations with other longstanding musical groups over the next few years as well – so watch this space!
If your business or group would like to get involved with the Crewe Place Branding Strategy, you should contact Simona Garnero at the Crewe Town Council.